Using Technology Landscape Analysis For Tech Credentialing

Using Technology Landscape Analysis For Tech Credentialing


Before entering a market, conducting a thorough analysis, such a Technology Landscape Analysis, increases the likelihood of success. Such an analysis' main conclusions help people make wise decisions. It clarifies the essential details, including the market's present state, the amount of competition, the organization's position in the market, and many other things.


Our most recent case study describes one such occasion when our Landscape Search service assisted a customer in achieving the needed market insight and coming to a firm decision regarding the enhancement of their product.

Testing the waters

Recently, we were contacted by a Fortune 500 firm that dominates consumer markets like hair, skin, personal care, grooming, home care, etc.


They intended to perform a market analysis to learn how their international rivals validated their technology and to comprehend the technological development of their items. Additionally, they were curious about the simplest way to communicate protected intellectual property to consumers in order to broaden their market.


Last but not least, they were also curious about how rivals communicated the technologically-based features that set their product apart from others.


In this exercise, the level of IP that already exists was examined, but the technology's market presence was primarily assessed.


Taking up the mammoth task

The customer provided a list of about 20 rivals from eight different industry groups in four South Asian countries. The project had a very broad reach. Each sector had a number of goods within it, each brand had a number of segments within it, and each competitor had a number of brands within it.


All of these elements had to be investigated for their intellectual property (IP), appearance in academic publications, technological presence on social media, e-commerce, press releases, and blogs across markets.

The Solution

To keep everything organised and clear, we started by creating a thorough taxonomy. Here's what we were able to identify and deliver:

To know more, read entire article about Technology Landscape Analysis





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