A Complete Guide on How to Choose a Unique Trademark?

A company's trademark is a valuable asset. It is an intangible asset of a company that aids in the protection of its name, logo, or other branding items. In general, a trademark is a sign that distinguishes one business's goods or services from those of another. A trademark can be a word, phrase, symbol, design, insignia, picture, shape, logotype, color, or any combination of these. A growing number of countries recognize 3-Dimensional signs (product shape or packaging), olfactory signs (scent or smell), audible signs (sound), moving images, holograms, and text or texture of a product as marks. It is usually protected by trademark registration under the applicable trademark law.

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